What's In A Name?

A few weeks into the process we decided to name our collaborative effort. We came up with a list of names. We narrowed it down to three names and ultimately chose 'Passenger'. What attracted us to the name Passenger is its meaning; 'A person who travels in a vehicle without participating in its operation.' Although we are not operating the vehicle we, as passengers, are a vital component of its purpose and function.

We also liked how the name poised us as passengers on the creative process.

(Click image to enlarge)