PROJECTAfter 3 1/2 months (Fall 2008) and 2,500 collective project hours, studying the issue of mass transit in Central Indiana, we have arrived at a solution. On December 5, 2008 we prepared a 29-page Proposal and Implementation book outlining the solution. We handed the proposal over to the Indiana Citizens' Alliance for Transit in hopes that our thinking can be applied towards the development of a mass transit system.
PROBLEMCentral Indiana has inadequate public transportation options because there is a lack of urgency among lawmakers to act on the issue. This lack of urgency is (in part) the result of a lack of consistent pressure from the citizenry, who don’t have an effective channel for dialogue on the issue.
SOLUTIONA targeted campaign that raises awareness for a carefully designed interface that facilitates dialogue between the citizenry and legislature on the issue of public transportation.
CAMPAIGNThe campaign we’ve developed has two distinct parts.
1. The
AWARENESS segment of the campaign seeks to generate a presence in the mind of pro-transit individuals, making them aware that there is a place where they can easily voice their concerns.
2. The
FACILITATION segment of the campaign is the actual interface that the user interacts with, allowing them to easily engage in a dialogue with their legislature to voice their concerns about public transit issues.
ACTION PLANThe following steps need to happen in order to move the issue from advocacy to development.
Mass Transit Advocacy - Awareness - Facilitation - Legislative Action - Mass Transit Development
(Pictures, links and more information will be available upon implementation of the proposed campaign.)
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Special AcknowledgmentsMarcia Stone
This project was developed under the instruction of Marcia Stone — “Designing for Innovation” class at Herron School of Art and Design in Indianapolis, Indiana.
Indiana Citizens' Alliance for Transit - Steering Committee
www.indianacat.orgOur 'Dream Team' members for their valuable insights and input.
Thank you.
Selected screen captions of our presentation (above)
Bus signs identify routes but outside of downtown Indianapolis they fail to post routes times. If you don't have a schedule you may be waiting up to 90 minutes for the bus to arrive.
Waiting...
Ready to ride!
IndyGo doesn't have a cohesive visual language. Schedules are different in design. The system map (shown above right) shows different colors for routes but buses and bus stop signs don't match route colors.
Exploring the bus interior.
One of the stops downtown.
An ICE bus in front of an IndyGo bus.
IndyGo buses are considerably smaller and less comfortable than the ICE buses. The Indianapolis Monthly featured and article about the ICE buses. Read the article; 'Class Transit'
26 different bus routes stop at this location (Ohio St. between Meridian and Pennsylvania.) During rush hour the added buses and cars make it difficult to navigate. This congestion results in many riders missing their bus.
During school hours bicycle stands at IUPUI are full.
