Proposed Solution

PROJECT
After 3 1/2 months (Fall 2008) and 2,500 collective project hours, studying the issue of mass transit in Central Indiana, we have arrived at a solution. On December 5, 2008 we prepared a 29-page Proposal and Implementation book outlining the solution. We handed the proposal over to the Indiana Citizens' Alliance for Transit in hopes that our thinking can be applied towards the development of a mass transit system.

PROBLEM
Central Indiana has inadequate public transportation options because there is a lack of urgency among lawmakers to act on the issue. This lack of urgency is (in part) the result of a lack of consistent pressure from the citizenry, who don’t have an effective channel for dialogue on the issue.

SOLUTION
A targeted campaign that raises awareness for a carefully designed interface that facilitates dialogue between the citizenry and legislature on the issue of public transportation.

CAMPAIGN
The campaign we’ve developed has two distinct parts.

1. The AWARENESS segment of the campaign seeks to generate a presence in the mind of pro-transit individuals, making them aware that there is a place where they can easily voice their concerns.

2. The FACILITATION segment of the campaign is the actual interface that the user interacts with, allowing them to easily engage in a dialogue with their legislature to voice their concerns about public transit issues.

ACTION PLAN
The following steps need to happen in order to move the issue from advocacy to development.

Mass Transit Advocacy - Awareness - Facilitation - Legislative Action - Mass Transit Development

(Pictures, links and more information will be available upon implementation of the proposed campaign.)

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Special Acknowledgments

Marcia Stone
This project was developed under the instruction of Marcia Stone — “Designing for Innovation” class at Herron School of Art and Design in Indianapolis, Indiana.

Indiana Citizens' Alliance for Transit - Steering Committee
www.indianacat.org

Our 'Dream Team' members for their valuable insights and input.

Thank you.